Why is user research so important?
Understanding your site users is the key to building an optimised interface
Research gives us factual data on which to build upon
It helps us to identify opportunities previously unaware of
Research gives us the insight we need to remove obstacles
Phase 1 - Qualitative & Quantitative
Research often starts with gathering analytics data, survey insights, neuro-testing, traditional user-testing and heuristic analysis.
Phase 2 - Workshops
Persona workshops and Neuro user journey mapping workshops help us to formalise the research and focus it on the specific digital journey. Behavioural science and psychology theories are applied here to provide key opportunities for improvement and resonance with the users.