Why UX optimisation using neuro testing?
gain a true understanding of your users on an emotional level as they arrive and browse the site
discover what's distracting them or putting them off and, most importantly how it's affecting them
create UX designs with a true understanding of the user for a greater success rate
an approach backed by science which offers a fast and effective solutions & results
We will investigate any room for improvement by looking at 1) engagement metrics - are users failing to engage with the content, 2) usability - are they struggling to find the content or complete critical tasks, and 3) conversion - are they abandoning the website before completing their task.
Then we look to diagnose the problem using qualitative and quantitative user testing. By adding neuroscience tools to the mix here we gain a 4th dimensional, emotional-level insight, which helps us to determine the correct solution more accurately.
This is all followed by thorough testing before we deploy the desired solution.