Why UX optimisation using neuro testing?
gain a true understanding of your users on an emotional level as they arrive and browse the site
discover what's distracting them or putting them off and, most importantly how it's affecting them
create UX designs with a true understanding of the user for a greater success rate
an approach backed by science which offers a fast and effective solutions & results
The test will be set up to monitor eye tracking, GSR, heart rate and facial expressions while the user performs specific tasks on the website. We will also gather verbal feedback.
After in-depth analysis with a team of psychologists and neuroscientists, conclusions will be drawn and passed on. Work can stop here or continue to phase 2.
Working from the conclusions drawn, we apply our own theories, backed by psychology & science, to a revised design which can then be subject to the same tests.
The neuro approach to UX optimisation removes the guesswork and uncertainty, saving time otherwise spent on multiple A/B tests.