Why UX optimisation using neuro testing?
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gain a true understanding of your users on an emotional level as they arrive and browse the site
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discover what's distracting them or putting them off and, most importantly how it's affecting them
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create UX designs with a true understanding of the user for a greater success rate
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an approach backed by science which offers a fast and effective solutions & results

How it works
Phase 1
We will investigate any room for improvement by looking at 1) engagement metrics - are users failing to engage with the content, 2) usability - are they struggling to find the content or complete critical tasks, and 3) conversion - are they abandoning the website before completing their task.
Phase 2
Then we look to diagnose the problem using qualitative and quantitative user testing. By adding neuroscience tools to the mix here we gain a 4th dimensional, emotional-level insight, which helps us to determine the correct solution more accurately.
This is all followed by thorough testing before we deploy the desired solution.